DCA / Customer Engagement
Frendar partnered with Zyrus to revolutionize the luxury automotive market by minting cars on the blockchain and creating digital certificates of authenticity. This innovative approach integrates cutting-edge technology with art, allowing car enthusiasts to engage with their vehicles in a whole new way.
Digital Certificates of Authenticity / Elevating Customer Engagement
Client: Zyrus Engineering
Time Spent: Work in progress.
Services: Blockchain Integration, NFT Creation, Digital Certification
Zyrus sought to enhance the ownership experience for luxury cars by integrating blockchain technology and creating unique digital assets. To achieve this, they collaborate with Frendar to develop a comprehensive solution that includes digital certificates and NFT representations of each car.
Key Steps:
Blockchain Minting:
Collaboration with Artist Engwind:
The renowned artist Engwind contributed by designing ready-for-game 3D models of the Zyrus cars, which were then converted into NFTs. This adds a unique artistic element, allowing buyers to own a piece of the vehicle's digital identity.
NFT Series and Discounts:
Zyrus introduced a series of NFTs representing different models, offering discounts on real-life car purchases for NFT holders. This incentivizes collectors and enthusiasts to engage with the brand in the digital space.
Payment Options in Concordium CCDs:
Customers can purchase Zyrus cars using Concordium's CCD tokens, integrating cryptocurrency into the luxury car buying experience.
Results:
Enhanced Authenticity: Each car is now paired with a secure digital certificate, guaranteeing authenticity and ownership.
Engagement through NFTs: The introduction of NFTs has created a unique platform for customer interaction, fostering community and loyalty.
Innovative Purchasing Options: The ability to buy cars using cryptocurrency opens new avenues for sales and marketing within the luxury automotive market.
Verified Quality Components: The incorporation of TUV-approved parts, all recorded on the blockchain, assures customers of the quality and compliance of their vehicles.
